Designing the future: 25 years of creative evolution.
Multidisciplinary digital creative / designer with a keen focus on eCommerce.
Mickel van Kouwen
Unconventional and out-of-the-box thinking is my modus operandi. Collaborating with my trusty sidekick dog, Zoë, I bring 25 years of creative industry experience to craft imaginative digital designs. Over the years, my forte lies in accelerating strategies into tangible, visionary designs for various notable brands and creative agencies. In the realm of hushed whispers and sealed envelopes, I've danced with the enigma of NDAs, weaving an intricate tapestry of covert creations. Let's turn your ideas into captivating digital realities together.
ROUGHLY WORKED HOURS
ROUGHLY PROJECTS DONE
Joint venture to award-winning success.
Red Dot Award
SpinAwards gold 2x
SpinAwards silver 4x
ADCN Golden Lamp
ADCN Bronze Lamp 2x
FWA Site of the day 6x
Lovie Awards 2x
The Lovie Award Shortlisted
Dutch VR Awards Gold
AWWWARDS Honeree 2x
W3 Awards Silver
W3 Awards Gold
Audi Communication Award
Customer Media Awards 3x
What clients say about me
Creative Director at Code d'azur.
Working with Mickel is a treat. Next to being a super talented designer and a leader to the rest of the design team he’s also just a very sympathetic person to work with. He is fast, always speaks his mind and always work is favor of delivering great quality, which is in the end the most important factor in any design project. He is very experienced, quick on the ball and a true allround digital designer. Highly recommended.
Brands and agencies I've worked with.
From Born05 to Miele. My career background unveiled.
- 2010 – present Multidisciplinary digital creative / designer specializing in eCommerce with a penchant for innovative thinking. Collaborates with a canine companion to craft imaginative digital designs and proposals for creative and brand teams. Expertise lies in translating strategies into visionary designs for renowned brands and agencies like: N=5, Miele, KLM, Code d'azur, Red Bull, Adobe, Tele2, Bol.com, and many more.
- 2022 – 2023 Helped shaping the New Digital Identity of Miele I played a pivotal role in redefining Miele's digital presence. This involved the brand's digital identity, creating cohesive digital designs that resonated with the brand's essence, and ensuring a consistent experience across various digital platforms. Design, Concept, and Strategy for New Website I took on the challenge of designing a new design proposal for the website for Miele. This encompassed not only the visual aspects but also involved conceptualizing the website's structure, user interface, and overall user experience. My strategic thinking influenced decisions about content placement, navigation, and interaction design. Conceptual Product Imagery I created and proposed imaginative and engaging visual representations of Miele's products in 3D. This involved showcasing the products in innovative ways, highlighting their features, benefits, and unique selling points through my design work. Video UI and Showreel for New Website I took my creativity a step further by co-crafting a video-based user interface (UI) for the new website proposal. This involved designing animations, transitions, and interactive elements to demonstrate how the website would function. The showreel provided a glimpse into the overall look and feel of the website, showcasing its key features and design elements. Inspiration for Miele X Department My creative vision extended beyond specific projects and influenced the Miele X department, which is likely a division focused on innovation and pushing boundaries. My ideas, concepts, and forward-thinking designs served as a source of inspiration, sparking new directions and approaches within the department. Overall, my role as a multidisciplinary digital designer involves not only translating ideas into visual form but also shaping experiences, guiding strategic decisions, and inspiring innovation within my organization. My diverse skills and contributions have left a lasting impact on Miele's digital landscape, elevating its online presence and fostering creativity throughout the organization.
- 2019 – 2020 During the emergence of Bluetooth technology, I founded a successful earphone brand called EÅRSSON. This venture involved establishing a thriving community within the BMX flatland (action) sport and sponsoring two top European BMX riders. In addition to overseeing product development, I created and managed a profitable online webshop, executed strategic social advertising campaigns, and handled extensive product management duties.
- 2013 - 2014 I played a pivotal role in transforming Tele2's identity following the retirement of 'Frank the sheep'. I led the internal design team in the Netherlands, providing art direction and guiding the translation of the new identity into user-friendly and engaging designs for the online webshop. Key responsibilities: Spearheaded the implementation of Tele2's refreshed brand identity. Provided comprehensive art direction for design initiatives. And produced compelling content, including product imagery.
- 2005 - 2010 Co-founder of Born05, an innovative interactive and creative company specializing in online customer loyalty products. As Creative Director, I oversee all stages of developing unique online solutions, including research, concept & strategy, creative direction, and production. Under my guidance, two art directors received prestigious awards, including FWA Awards (Site of the Year) and SpinAwards. In 2009, I initiated Creative Labs at Born05, where I led in generating digital concepts, pitch proposals, and future products for clients like KLM and Bol.com. Additionally, I served as a vital source of inspiration for the creative team in pursuit of their online ambitions
- 2003 - 2006 Under the guidance of Marnix Tellings, I contributed to the design of various websites, notably for VBAT, one of the largest design agencies in the Netherlands, and the Flash construction of Atos Origin during the Olympic Games. This experience ignited my passion for infusing online presence into major brands. During my internship, I honed the skills essential for becoming a proficient digital designer. This led to my instrumental role in securing two significant pitches for VBAT: BNR Nieuwsradio and Het Financieel Dagblad.
- 1999 - 2002 Following my graduation from NIMETO in Utrecht, The Netherlands, I embarked on my journey as a Graphic Designer at Touw Vormgeving, a sole proprietorship. As the sole employee, I embraced responsibility and seized the chance to further cultivate my design proficiency.