Mickel van Kouwen alias Big Pitcher is a freelance digital designer / studio based in Utrecht, The Netherlands. With more than 21 years experience in the creative industry he stands out in translating the newest trends into unique and highly usable digital products.
21 years experience
in the creative industry
Digital design / direction
SpinAwards gold 2x
SpinAwards silver 4x
ADCN Golden Lamp
ADCN Bronze Lamp 2x
FWA Site of the day 6x
Lovie Awards 2x
Dutch VR Awards Gold
The Lovie Award Shortlisted
W3 Awards Silver
W3 Awards Gold
Audi Communication Award
Customer Media Awards 3x
Founder Big Pitcher
Partner Born05 & Creative lead LABS
2009 – 2010
Developing new interactive concepts for digital products at the LABS-department of Born05. I create concept & interactive proposals and presentations so that clients, as well as the creative’s of Born05, have a big source of inspiration for their online ambitions.
Founder Born05 & Creative director
2005 – 2009
Together with Sjors van Hoof (creative director) and Rogier IJzermans (general Manager) I start interactive & creative company Born05: an innovative business with emphasis on online customer loyalty products.
As creative director I am involved with every part of the process of building new unique online solutions: research, concept & strategy, art direction. And also the different aspects of the production process. I can proudly say that two art directors, under my supervision, were rewarded with several important awards like FWA Awards or SpinAwards .
Digital designer at VBAT
2003 – 2006
Led by Marnix Tellings I design different websites, including the site of VBAT, one of the biggest design agencies in The Netherlands, and the Flash construction of Atos Origin during the Olympic Games.
My ambition to give online meaning to big brands starts here. During my internship I develop the qualities needed to be an interactive designer. As a result of that I help VBAT win two pitches: BNR Nieuwsradio and Het Financieel Dagblad.
Graphic designer at Touw Vormgeving
1999 – 2002
After graduating from NIMETO at Utrecht, The Netherlands, I start working as Graphic Designer at Touw Vormgeving, a sole proprietorship. As single employee I learn what taking responsibility is about and I also get the opportunity to develop my designer skills.
Bachelor Digital Media Design
2002 – 2005
Art, Media & Technology at the University of Art Utrecht.
Graduation project: Versus digital magazine; an interactive prototype.
Bachelor – Cum laude
Nimeto - Advertising and presentation techniques
1995 – 1999
Trained to be a ‘visual merchandiser, who’s concerned with special design include concepts for shops, décor and graphic design.