21 years experience
in the creative industry.

Flexibility, engagement and entrepreneurship are the three keywords that characterise me as a working person. After 21 years in the creative industry I have done diverse projects like: building a successful company ‘Born05‘, cooperated with award winning creative agencies throughout Europe, started a Bluetooth Earphone brand named ‘EÅRSSON’ and helped several startups grow their idea into a real business. The desire to create something new with big potential gives me positive energy and great satisfaction. 


Creative direction

Creative lead / Art direction in projects from idea to concept phase, through execution and all the way to a finalised project. The heart of co-creating ideas and bringing them to life.

Digital design

Identify the problem and offer the best possible digital solution in design, storytelling and user experience: websites, mobile apps, campaigns, games or installations etc.

Concept visualisation

Try to get your strategy or concept and convey it quickly into a design or prototype. Ideas are about the future, a vision, a direction that I’ll help you create.


SpinAwards gold 2x

SpinAwards silver 4x

SpinAwards Nomination

ADCN Golden Lamp

ADCN Bronze Lamp 2x

FWA Site of the day 6x

Lovie Awards 2x

Eurobest Bronze

Webby Honoree

Dutch VR Awards Gold

DIA Silver

SAN Nomination

The Lovie Award Shortlisted

W3 Awards Silver

W3 Awards Gold

Audi Communication Award

Customer Media Awards 3x


Founder Big Pitcher

2010 – present

A digital designer / director who creates digital experiences for startups, agencies and brands like: We Adapt, Danone, Tele2, Dr. Oetker or N=5.

Partner Born05 & Creative lead LABS

2009 – 2010

Developing new interactive concepts for digital products at the LABS-department of Born05. I create concept & interactive proposals and presentations so that clients, as well as the creative’s of Born05, have a big source of inspiration for their online ambitions.

Founder Born05 & Creative director

2005 – 2009

Together with Sjors van Hoof and Rogier IJzermans I start interactive & creative company Born05: an innovative business with emphasis on online customer loyalty products.

As creative director I am involved with every part of the process of building new unique online solutions: research, concept & strategy, art direction. And also the different aspects of the production process. I can proudly say that two art directors, under my supervision, were rewarded with several important awards like FWA Awards or SpinAwards .

Digital designer at VBAT

2003 – 2006

Led by Marnix Tellings I design different websites, including the site of VBAT, one of the biggest design agencies in The Netherlands, and the Flash construction of Atos Origin during the Olympic Games.

My ambition to give online meaning to big brands starts here. During my internship I develop the qualities needed to be an interactive designer. As a result of that I help VBAT win two pitches: BNR Nieuwsradio and Het Financieel Dagblad.

Graphic designer at Touw Vormgeving

1999 – 2002

After graduating from NIMETO at Utrecht, The Netherlands, I start working as Graphic Designer at Touw Vormgeving, a sole proprietorship. As single employee I learn what taking responsibility is about and I also get the opportunity to develop my designer skills.

Bachelor Digital Media Design

2002 – 2005

Art, Media & Technology at the University of Art Utrecht.
Graduation project: Versus digital magazine; an interactive prototype.

Bachelor – Cum laude

Nimeto - Advertising and presentation techniques

1995 – 1999

Trained to be a ‘visual merchandiser, who’s concerned with special design include concepts for shops, décor and graphic design.