Intersport Twinsport is the sports specialty store for everyone who likes to feel fit and enjoy sports. The Intersport Twinsport stores offer a wide range of top brands including Nike: sneakers and sportswear. Intersport “Nike DEALS” is a recurring campaign that has been around for a while, but which required a whole new approach to the “Nike DEALS” concept to gain more attention and sales.

Create a multi-channel concept to present and promote Nike DEALS (often in large numbers) in such a way that Intersport Twinsport achieve top sales results. Creating a new high-quality design approach and a commercially strong concept was one of the top priorities for this pitch proposal.