BMW Mountains

Pitch proposal

Outdoor lifestyle

Introduction

BMW Mountains, your community for outdoor sports and lifestyle. Experience unforgettable moments with BMW Mountains and benefit from unique insider tips about the best hotels, culinary hot spots, special sights and events on site that you should not miss. The BMW xDrive Cup is an ongoing game in the slopes to collect points for exclusive winnings. Take photos, share and finish the cross line first or experience the fastest downhill… 25 disciplines in total.

Brand

BMW

Client

EightyDots (Germany)

Services

Concept
Visual design
UX

popup image

Homepage

Join the BMW xDrive Cup, collect badges and read ‘true stories’

popup image

Quick access to BMW xDrive Cup

popup image

Quick access to BMW xDrive Cup

popup image

BMW Mountain spots

popup image

True stories with influencers about BMW Mountain spots

popup image

Alternative of the homepage

popup image

Homepage with four highlighted sections

Mountain spots

Information about BMW Mountain spots and integration with ‘Tripadvisor

popup image

BMW Mountain spot

popup image

Quick access to search for BMW Mountain spots (BMW partners)

popup image

Data visualisations are large and clean

My BMW xDrive Cup

Personal dashboard with media, points, badges, competition and quick access to spot info (GPS)

popup image

Personal dashboard

popup image

Watch personal video recorded at a BMW Mountain location

popup image

Menu (overlay panel)

popup image

Saved / recorded personal videos

Icons

BMW xDrive Cup assignments

popup image

Minimalistic icon set