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BMW Mountains

Pitch proposal

Outdoor lifestyle

Introduction

BMW Mountains, your community for outdoor sports and lifestyle. Experience unforgettable moments with BMW Mountains and benefit from unique insider tips about the best hotels, culinary hot spots, special sights and events on site that you should not miss. The BMW xDrive Cup is an ongoing game in the slopes to collect points for exclusive winnings. Take photos, share and finish the cross line first or experience the fastest downhill… 25 disciplines in total.

Brand

BMW

Client

EightyDots (Germany)

Services

Concept
Visual design
UX

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Homepage

Join the BMW xDrive Cup, collect badges and read ‘true stories’

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Quick access to BMW xDrive Cup

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Quick access to BMW xDrive Cup

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BMW Mountain spots

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True stories with influencers about BMW Mountain spots

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Alternative of the homepage

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Homepage with four highlighted sections

Mountain spots

Information about BMW Mountain spots and integration with ‘Tripadvisor

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BMW Mountain spot

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Quick access to search for BMW Mountain spots (BMW partners)

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Data visualisations are large and clean

My BMW xDrive Cup

Personal dashboard with media, points, badges, competition and quick access to spot info (GPS)

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Personal dashboard

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Watch personal video recorded at a BMW Mountain location

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Menu (overlay panel)

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Saved / recorded personal videos

Icons

BMW xDrive Cup assignments

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Minimalistic icon set