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Bakken.nl

Real world

E-commerce

Introduction

The place for everyone who loves baking! Whether you are a novice or a seasoned baker. Bakken.nl makes baking more fun. You can find your favourite baking recipes with useful tips, facts and all sorts of related articles about baking at the tip of your finger. This baking platform is especially designed for quick and easy mobile use.

Brand

Dr. Oetker

Client

Onmodus

Services

Creative direction
UX / UI design
Identity

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Homepage

Personalized baking articles, tips and recipes

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Highlighted articles and recipes

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Trending recipes and ‘How to’ videos

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Desktop: homepage

Editorial

Inspiring baking articles 

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Minimalistic and clean style

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Recipe links in article

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Article: Baking with a influencer

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Article: Tips & tricks

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Article: Tips & tricks

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Article: Events – birthday

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Desktop: Baking article

Recipes

Baking recipes and search filter

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Recipes page

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Recipes page with ‘editorial’ cards

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Link to ‘Help / Chatbot’

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Smart search filter

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Desktop: Recipes page

Recipe

‘How to bake’ with Dr. Oetker
Product placement, tips and social integration

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Recipe page with social integration

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Recipe with ‘How to videos’

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Step by step baking tutorial

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Personalized content

Favourites

Save recipes, tips and articles

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Saved recipes

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Saved ‘How to’ videos and articles

Help

Chatbot with live customer service

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Conversation with chat bot

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Customer service takes over conversation

Logo

Handcrafted

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Hand drawn logo

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Final logo

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Packaging

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Packaging