Audi A4
Experience
VR app
Awarded
Introduction
Audi A4 Experience is a storytelling VR app that enables people to discover every single detail and experience the highlights of the new Audi A4. To introduce the new car before it hit the dealerships it needed to go beyond a virtual test drive or a technical demo of its features. Audi wanted to include innovation with impact in its introduction strategy. An innovation where ‘Vorsprung durch Technik’ was combined with the emotional experience of the Audi A4. The perfect opportunity for VR.
Brand
Audi
Client
Digitas (Amsterdam)
Services
Visual design
UX
Recognition
Dutch VR Awards Gold
DIA Silver
FWA Awards
SAN Nomination
Spin Nomination
The Lovie Award Shortlisted
Webby’s Honoree
W3 Awards Silver
W3 Awards Gold
Audi Communication Award
Virtual reality
Experience the new Audi A4
Audi A4 Experience

VR Studio
Shooting video and scanning Audi A4