Audi A4 Experience is a storytelling VR app that enables people to discover every single detail and experience the highlights of the new Audi A4. To introduce the new car before it hit the dealerships it needed to go beyond a virtual test drive or a technical demo of its features. Audi wanted to include innovation with impact in its introduction strategy. An innovation where ‘Vorsprung durch Technik’ was combined with the emotional experience of the Audi A4. The perfect opportunity for VR.