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Audi A4
Experience

Real world

VR app

Awarded

Introduction

Audi A4 Experience is a storytelling VR app that enables people to discover every single detail and experience the highlights of the new Audi A4. To introduce the new car before it hit the dealerships it needed to go beyond a virtual test drive or a technical demo of its features. Audi wanted to include innovation with impact in its introduction strategy. An innovation where ‘Vorsprung durch Technik’ was combined with the emotional experience of the Audi A4. The perfect opportunity for VR.

Brand

Audi

Client

Digitas (Amsterdam)

Services

Visual design
UX

Recognition

Dutch VR Awards Gold
DIA Silver
FWA Awards
SAN Nomination
Spin Nomination
The Lovie Award Shortlisted
Webby’s Honoree
W3 Awards Silver
W3 Awards Gold
Audi Communication Award

Virtual reality

Experience the new Audi A4

Audi A4 Experience

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VR view in Audi A4

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VR view in rollercoaster

VR Studio

Shooting video and scanning Audi A4 

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Studio at Viemr

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Studio at Viemr