Menu
Baking hub
eCommerce
eCommerce
Dr. Oetker
OnModus
My role
Identity
Digital design
Art Direction
Bakken.nl
Achieving growth: prioritizing mobile, AI, recipes with Dr. Oetker products for a user-centric experience.
Collaborating with Dr. Oetker, I designed Bakken.nl, a holistic baking hub. The mission was to enrich user experience, transforming it into the ultimate hub for baking enthusiasts. The challenges included optimizing for quick mobile use, seamless AI integration, boosting engagement through weekly challenges, and effectively showcasing Dr. Oetker and Koopmans products.empower users to achieve their fitness goals through personalized nutrition plans and expert guidance.
Crafting Bakken.nl posed unique challenges. Achieving seamless mobile usability demanded meticulous UI and navigation design. Integrating an AI assistant required crafting intuitive dialogues for personalized interactions. Implementing dynamic weekly challenges for community engagement was a strategic hurdle. Effectively showcasing Dr. Oetker and Koopmans products entailed optimizing the purchase process. Addressing these challenges, the design focused on surpassing user expectations, offering an immersive and enjoyable platform for baking enthusiasts of all levels.
Recipes
Indulge in a delightful array of baking recipes curated for all skill levels. From timeless classics to innovative creations, the platform offers a diverse culinary journey. Unleash your creativity, explore new flavors, and craft delicious treats with our easy-to-follow recipes. Whether you’re a novice or a seasoned baker, discover the joy of baking with our inspiring collection.
Save favorites, embrace weekly baking challenges, elevate your culinary journey!
Save favorites, embrace weekly baking challenges, elevate your culinary journey!
Articles
Dive into inspiring articles, where expert tips and captivating stories elevate your baking journey. Uncover secrets, spark creativity, and enhance your skills. Explore a world where each read fuels new ideas and passion for extraordinary bakes.
Recipes Inspire
Culinary
Creativity
AI assistant
Elevate your baking experience with the AI assistant. Seamlessly integrated, it provides personalized guidance, helpful tips, and real-time support, ensuring a smooth culinary journey. From recipe suggestions to interactive assistance, our AI is your baking companion, enhancing every step and making your time in the kitchen truly enjoyable and stress-free.
VR EXPERIENCE - ECOMMERCE
Audi A4 Experience